I am a full time mother of two little ones, a wife, and a professional event planner! Although we all know corporate events are very prestigious and weddings can be downright drool worthy…I much rather prefer to work with my little clients. Yup, you may have guessed it. My niche market is children’s event planning, with a charming specialization in girl’s celebrations!
At just 24, I created my own event planning business, where I and my “team” (and by team, I mean my family members who just wanted to make a little side cash.) began planning and hosting spa and beauty themed parties for the local market. From the beginning, it seemed like all of the odds were against me. I was a young college student with absolutely no experience, not that much support and to top it off very little money to fund my vision! Not to mention my competition was more mature and well-established in the market, as they had been monopolizing it for years. However, with strategic planning, faith in God, and pure determination; I was able to build my brand from nothing and become the most sought after amongst my competition in under one year! I went from having zero clients to turning clients down and I even found myself referring them to my competition!
As I continued to solidify my brand’s positioning in the market place, I recognized that the time had come (rather quickly might I add) to expand. Surprisingly I realized, I had maximized the potential for my business in its original state. So, I had three choices: hire more employees to take on more events, add more services to increase revenue, or the most extravagant of them all open up an event venue to host several parties per day. Although each option seemed quite lucrative, none seemed fulfilling in my eyes. I found that amidst the development of my own business, that I loved simply, the art of business! Thus, I chose the fourth option (non-conventional is my style it seems) to develop affordable training materials for other entrepreneurs like myself, who are just as ambitious and determined. Those of whom may feel there is a barrier to entering their industry; whether that barrier be finances, lack of resources, or just plain self-doubt. Thus, “Think like a Boss: Building your Glampire” was formed. It is in my hopes that through my knowledge, education, and experience; that other professionals are able to educate themselves and feel empowered to follow their dreams and goals of being successful and truly happy business owners!
The Makeover Mom
Introductory Women’s Business Guide: Click here to purchase!